You may have noticed the popular TV food pundit's campaign on Channel 4 TV in mid January 2011.

His first target is the Discard policy from the EU, with nearly 650,000 sign-ups to his petition in a letter to be sent to Commissioner Maria Damanaki, members of the Common Fisheries Policy Reform Group, and all MEPs.The campaign is now receiving a positive response from the EU, but reforms may take several years.

"More elements to the campaign will follow in the New Year (we will be looking at aquaculture, particularly salmon farming, and also at the environmental issues surrounding the global tuna fisheries)" and he has already pointed out the very limited number of species eaten by the UK population and controlled largely by the grip of the Supermarkets.

Headliner supporting Organisations include Greenpeace, Sustain, Marine Conservation Society, etc.